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Test Strategy for Startups: What to Test When You Can't Test Everything

March 5, 202611 min read
TestingQAStartupspytestStrategyCI/CD
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At a startup, you don't have a 20-person QA team. You have 2 engineers and a deadline. You can't test everything.

The question isn't "should we test?" — it's "what do we test first?"

The Risk-Based Testing Pyramid

Forget the traditional testing pyramid (unit > integration > E2E). For startups, I use a risk-based approach:

Priority 1: Test things that lose money. Payment flows, subscription management, billing calculations. A bug here costs real dollars and real customers.

Priority 2: Test things that lose data. Database migrations, data exports, backup/restore. A bug here is catastrophic and often irreversible.

Priority 3: Test things that lose trust. Authentication, authorization, password reset, email delivery. A bug here makes users question your security.

Priority 4: Test everything else. UI interactions, edge cases, performance, accessibility. Important but not existential.

The Minimum Viable Test Suite

For a typical SaaS startup, here's what I'd set up in week 1:

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Jason Teixeira
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Jason Teixeira
Founder, Sage Ideas Studio
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livebuild 29be8ec2026-06-11 06:38Z
// solo studio// no analytics resold// every commit human-reviewed